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Junk Mail vs Direct Marketing

Fulfill real consumer needs

always look at Junk Mail as push marketing, where marketers are pushing offers but not considering consumer needs. Direct Mail on the other hand, is highly targeted, and when done well, creates consumer connections and provide offers that fulfill real consumer needs.

So how do we get there? According to CRMInfotrends.com, the list is the most important part of a Direct Marketing campaign (digital or offline). Eighty percent of your response rate is driven by your list and offer. Rather than placing most of your resources in an attractive format, or exciting creative, be sure to pay strict attention to what will deliver 80% of your success.

 
 

 

Agency & Marketing Services

Measurement & Analytics

Measurement & Analytics

April 16, 2021
Branding

Branding

April 16, 2021
Execution / Project Management

Execution / Project Management

April 16, 2021
Audience Segmentation

Audience Segmentation

April 16, 2021
Brand Identity & Strategy

Brand Identity & Strategy

April 16, 2021
Research: C3℠

Research: C3℠

April 16, 2021

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